Tampilkan postingan dengan label Addictions. Tampilkan semua postingan
Tampilkan postingan dengan label Addictions. Tampilkan semua postingan

Selasa, 27 Desember 2011

Closing 2011 opening 2012

December 21, 2012, is predicted to be the end of life on Earth. It certainly seems that the majority, including the body politic and big business, believe this to be true because everyone is acting as if there is no tomorrow.

For myself, I doubt seriously that there is any universal design which will bring our species to a close. I do not believe that we will be lucky enough to be destroyed by a giant red planet lurking behind the sun, but 2012 will bring to an end many of the things we have taken for granted up until now.

We are likely to spiral into the abyss of 2012 carrying all the familiar baggage, and to enter 2013 lesser than we are now, bereft of health, wealth and happiness. If that qualifies for an end of world experience, then, yes, the scryers are right.

Einstein, I think, said that we will go out with a whimper not a bang, and I tend to go with this statement.

A bang would be something glorious, a thing of legend. As a species we don't deserve to be immortalized even in the untold story. With the way we treat each other we deserve to be chased into a corner whimpering and fearful, and left there to rot.

No species responsible for acts of gross stupidity like Fukushima, or for incomprehensible acts of aggression like war, animal abuse and bullying, deserves to be remembered.

Sabtu, 26 November 2011

Let us help you become addicted

It was one of those radio ads which you wish you could rewind just to make sure you heard correctly, to make sure it wasn't some spoof put on for your amusement.

The gist of the advertisement was, "If you are not on medication, and have never been on medication, contact us to test a range of free medications."

If nothing else, barring the spoof potential, this proves an old suspicion of mine. Pharmaceutical companies promote addiction.

I say this, because my ancestors lived into their 90s without ever taking a pill or managing their diets. Their children smoked profusely but managed to survive into their 80s despite the hacking coughs and patently bad lifestyles encouraged by the early 20th century. Even for them, pills were a rarity. Subsequent generations became enslaved to a bucket load of pills and did not do so well. Mortality rates, in some instances, dropped by twenty years.

On a more pertinent note, this was poor advertising copy. I understand exactly what the intent was, but the manner in which it was expressed reflected badly on the client because highly cynical listeners like me make toast of the content.

Cute or catchy doesn't make good copy. All writers fall victim to their inner stupidity, but this should not happen when someone else is paying the bill.
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